FOR IMMEDIATE RELEASE
Riverside, CA — December 30, 2025 — After 35 years of serving Riverside and the surrounding communities, Windermere Tower Properties is rebranding to Tower Agency, a move that deepens its commitment to agents, clients, and the neighborhoods it calls home.
From the beginning, Tower has always been more than a real estate brokerage—it’s a place where futures are built. Even in the name, Tower is a symbol of strength and vision—a place where agents and clients are given the tools, resources, and support to see what’s possible and take their next step with confidence.
“At Tower, real estate has always been about more than closing deals—it’s about building futures—helping agents grow, guiding clients to achieve their goals, and giving back to the neighborhoods we live in,” said Brent Lee, Managing Broker and Owner of Tower Agency. “This rebrand honors everything we’ve built together while setting the stage for a future focused on empowering the people we serve.”
Why Now?
This rebrand comes at a pivotal moment for Tower. After decades as a trusted leader in Riverside real estate, the company is evolving to meet the changing needs of agents, clients, and the community. The new identity reflects a sharper focus on legacy, collaboration, generosity, and innovation:
Over the last 10 years, Tower and its agents have given back more than $100,000 through charitable contributions.
Programs that break barriers to homeownership have made the dream of owning a home a reality for thousands of clients.
Tools and mentorship opportunities continue to empower agents to advance their careers and make meaningful impacts.
“We’re meeting people at some of the most significant moments in their lives—whether it’s agents shaping their careers or clients finding a place to call home,” said Lauren. “We don’t take that responsibility lightly. It’s why everything we do is rooted in relationships, trust, and ensuring we’re a partner every step of the way.” -Lauren Sawyer, Co-Owner of Tower Agency.
A Mission Built on Relationships
The rebrand underscores Tower’s dedication to its five core values:
Agents for Agents: Fostering a culture of mentorship, collaboration, and career growth for agents.
Agents for Community: Breaking down barriers to homeownership and uplifting the communities we serve through meaningful initiatives.
Agents for Generosity: Actively giving back to create stronger neighborhoods and lasting change.
Agents for Excellence: Delivering dependable results with integrity and care.
Agents for Change: Building relationships that drive innovation and progress for agents and clients alike.
“Own Your Legacy”
The tagline “Own Your Legacy” reflects Tower’s belief that real estate is about more than homes—it’s about creating futures for agents, clients, and the community. This rebrand equips Tower to meet the opportunities of tomorrow while honoring its history of trust, collaboration, and care.
Honoring the Past, Building the Future
Tower Agency has long been recognized as a steady and trusted leader in Riverside’s competitive real estate market. From agent mentorship programs to community partnerships and a proven track record of client success, Tower has consistently prioritized people over transactions. The rebranding effort, developed in partnership with Legible, positions Tower as a leader for the future without losing sight of the legacy it’s built.
“This rebrand isn’t about changing who Tower is—it’s about going deeper into who we’ve always been: a company that’s all about supporting agents and building relationships,” said James Monks, Tower’s Sales Manager. “It’s a way to stay true to our values while looking ahead to what’s next.”
About Tower Agency
Tower Agency, formerly Windermere Tower Properties, has been a cornerstone of Riverside real estate for over 30 years. Known for its collaborative culture and people-first approach, Tower is dedicated to empowering agents, guiding clients, and strengthening the community. For more information, visit toweragency.com .
About Legible
Legible is a strategic branding agency that partners with purpose-driven organizations to create compelling stories and identities. With a focus on clarity and impact, Legible helps businesses and nonprofits amplify their missions and build trust through meaningful branding. For more information, visit legible.org